The student has become the teacher. The teacher has become the industry-recognized expert. But we’ve always known her as Amber. It’s tough to stay squarely on top of a world that’s constantly changing, but when it comes to digital and social media, Amber does just that at FMS Social. She lends her expertise to all of FMS’ clients, and even educates other bank marketers at national and international conferences.
If her knowledge impresses, it’s her energy that really makes her a marvel. She approaches digital and social media strategies with a passion that excites and inspires. Yet despite the knowledge, the accolades, her status as an expert and her thinly stretched schedule, she’s as approachable and genial as the southern woman she is. We need her because of her brain. But we love her because of that charm.