An Uncommon Partnership
We began with an introductory campaign to introduce existing and prospective customers to a clarified brand message of being transparent, different and sharply focused on commercial banking, trust services and Family Office Services.
Internally, we rallied the team around a shared vision to deliberately pursue an uncommon partnership with target customers to create sophisticated solutions and powerful results for financial success and legacy. An intranet was built to encourage collaboration and uncommon incentives, apparel and events were brainstormed to bring the brand to life for the team.
Externally, we created a variety of selective growth tools to convey the bank’s brand to its unique and specific market. We also developed explanatory pieces to fully maximize the Family Office Services the bank delivered. Customers had complained about the bank’s website and online presence, so we also helped the bank update the look and feel of their website to streamline ease of use and become a strong touchpoint with the brand.