Legends Bank had expanded and grown into new regions, and wanted to spruce up their image both inside and outside the bank. They wanted to retain all the brand language and visual structure that was in place for the brand, but breathe new life into it.

In this branding campaign, we were able to help Legends Bank make the idea of being “legendary” more relevant and emotive, evolving it into a commitment to see the little bit of “extraordinary” in everyone. With a new internal branding manifesto spread across brand cards and a “Little Book of Legends,” the brand began to really come to life and spread out into the community with new energy.