There’s industry experience, and then there’s “I’ve worked on about a hundred banks” industry experience. That’s the kind Laurie has. For an agency that solely focuses on branding banks, her ability to find the core, the essence of each individual institution has made FMS successful. And her collaborative spirit has made her a valuable creative leader.
Laurie is inspired by just about everything, and keeps the work fresh by traveling, painting and shopping voraciously. All of that distills into her ability to create branding ambitions for clients that they won't find anywhere else. Clients don’t just love that she listens; they love the way she cues in to the subtle brand language and personality that emanates from each bank, and then translates that persona into an optimistic and energetic brand culture. From there, her messaging inspires people and changes communities.