Crystal is FMS’ gatekeeper, of sorts. All the strategy, the planning, the crafting—it eventually turns into pretty pictures and (hopefully) clever words. It’s Crystal’s job to get those words and pictures in places where the right eyes will see them the right number of times. She’s honed her placement and rate-negotiating skills over the better part of a decade, working on both sides of the client/vendor relationship.
Along with managing media relationships, Crystal finds other ways to pitch in, too. She’s a great researcher and one of those people who is dangerously informed on a wide variety of topics. She’s creative (a requirement to work here). She even brings in heaps of veggies from her garden, including peppers hot enough to inspire some of our best work.
