Union Bank is caring and compassionate … and everyone knows it, inside and outside the bank. We built a brand vision for Union Bank that would ignite the bank's team and have far-reaching effects into the communities they serve.
We also created a new logo and complete branding system for the bank that immediately felt familiar and established because the brand itself rang true. The bank committed to make “Every Day Better,” to inspire others to incorporate a little more care and compassion into their world and circle of work too. From ads that defined “What’s Better?” to a new Intranet for the team, the new brand permeates everything the bank says and does.